Principal Frontend Engineer

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Principal Frontend Engineer | Rotterdam

• On-site
• Technology

Join us on our mission to build the world's most efficient platform for customized products.

As we scale fast, we're evolving our entire frontend landscape and we're looking for a Principal Frontend Engineer to lead the way. You'll be based in our Rotterdam HQ, taking ownership of our most frontend-heavy applications and playing a key role in shaping a high-performing, modern engineering environment.

Job requirements

• Lead our frontend architecture

  You'll be the go-to person for everything frontend-making sure decisions are aligned, scalable, and not stuck in silos.

• Drive speed through smart engineering

  We're shifting toward AI-enhanced workflows that remove friction and accelerate delivery. You'll help us embed that mindset and approach in every sprint.

• Keep us shipping

  We work in a two-week delivery cadence, focused on calm, consistent progress that drives commercial outcomes fast.

• Remove friction, increase flow

  You'll spot the bottlenecks before they happen and design smarter, simpler systems to keep the team moving.

• Champion decoupling and modular design

  From headless architectures ( Vue.js/NUXT ) to backend-agnostic frontends, you'll help us build for speed, scale, and flexibility.

What We're Looking For:

• Architectural Leader - You think big-picture and long-term, aligning fragmented efforts into a single, future-ready architecture.

• Team Builder - You share your knowledge, coach senior engineers, and lead by example, across borders and time zones.

• Tech Expert - You're fluent in modern frameworks ( Vue.js/NUXT ) and know how to build clean, modular, API-first systems.

• Performance-Minded - You obsess over mobile speed and frontend efficiency, not for vanity, but because it drives business.

• Fast & Pragmatic - You ship. You simplify. You make things work today, and improve them tomorrow.

• Present in Rotterdam - You're available to work from our Rotterdam office 5 days a week.

Bonus Points:

• Experience in e-commerce or high-growth tech environments.

• Hands-on experience transitioning from monolithic to headless architectures.

What We Offer:

Career Growth & Development: Room to Design Yourself, opportunities grow quickly within and beyond HelloPrint.

International Experience: Work in a diverse team of 150+ professionals from 34+ nationalities in our Rotterdam or Valencia office.

Innovation & Impact: Shape the future of customized products in a high-growth, tech-driven company where your ideas make a real difference.

Collaboration & Ownership: Work with experienced leaders, take initiative, and drive meaningful projects with the freedom to innovate.

Competitive Salary & Benefits: including 24/7 access to our HelloFit gym, OneFit discount, and company-sponsored healthy meals every day.