Sales Coaching & Excellence (CRM) Lead

Sales Coaching & Excellence (CRM) Lead

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Sales Coaching & Excellence (CRM) Lead

• Amersfoort, Utrecht
• Trouw Nutrition
• Marketing
• Full time
• Netherlands

Sales Coaching & Excellence (CRM) Lead

Job Description

Why join us

Own your career at Nutreco, an SHV company. Our purpose of Feeding the Future unites us into one team, all working together to achieve a meaningful, global impact for generations to come. Empowering and investing in our people and our planet is at the heart of everything we do. Which is why, when you join us as a Sales Coaching & Excellence (CRM) Lead, you will be nurtured and equipped to build a rewarding career full of potential.

What you'll do

As Sales Coaching & Excellence (CRM) Lead , you will be the go-to expert for CRM optimization and sales enablement in selected countries. While driving CRM adoption remains a key responsibility, the bigger part of this role is leading a behavioural change across our sales organization . This means coaching sales leaders and enabling them to develop their teams, fostering a culture of continuous improvement and people development. You will lead the implementation and coordination of our Sales (Leadership) Coaching Program , ensuring that leaders at all levels-from regional sales managers to local and ECA specie directors-embrace coaching as a core part of their role.

Your key responsibilities will include:

• Drive CRM adoption in GB/IRL/Benelux/DK markets, aligning with commercial goals through training, communication, and support.

• Lead the Sales Leadership Coaching Program, including design, training content, delivery formats, and performance tracking, to upskill leaders and empower teams.

• Collaborate with sales leaders and marketing, to ensure CRM and coaching initiatives are well-integrated and supported.

• Analyse dashboard data and confidently explain insights, asking critical questions when needed.

• Influence and support sales teams in adopting new ways of working, enabling data-driven decisions and increasing sales efficiency.

Who we're looking for

• Bachelor's or Master's degree in Business Administration, Marketing, Commercial Management, or related field.

• 3+ years of experience in CRM management, sales enablement, or commercial excellence.

• Strong analytical skills with the ability to interpret CRM data and translate insights into actionable strategies.

• Excellent communication and coaching abilities, with experience delivering training or leadership development programs.

• Proficiency in Microsoft Dynamics and digital sales tools, preferably with AI (Copilot).

• Fluency in Dutch and English; affinity with the agricultural business is a plus.

What you'll receive

• A full-time hybrid position (40 hours/week) in an international, dynamic environment.

• Competitive remuneration package with a good pension scheme.

• 30 vacation days, with the option to sell or purchase a limited number of days.

• Opportunities for professional growth within Nutreco and the broader SHV Group.

• Flexible work environment with the option to work from home several days per week.

We can offer you a career with real meaning and purpose. Where you'll feel proud of what you do every day and the part you play in Feeding the Future . So, if you're interested in joining us, get ready to Own your development, your potential and your career . We aim to review all applications within five business days and will get back to you as soon as possible. #OwnIt

1

Successful application

Congratulations! Your application has successfully caught our attention. We are impressed by your skills and experiences, which suggest a great fit for our team.

We'll be in touch soon with the next steps in the hiring process. Meanwhile, explore our website to learn more about our company culture and current projects. Thank you for considering a career with us!

2

On interview

You've made it to the interview stage! This is your chance to showcase your skills and learn more about Nutreco. Here are a few tips to prepare:

• Research : Familiarize yourself with our purpose and recent projects.
• Review : Understand the key responsibilities of the role.
• Prepare Questions : Have thoughtful questions ready to demonstrate your interest.

We'll discuss your background and how you can contribute to our team. After the interview, we aim to provide feedback promptly. Best of luck!

3

Review

Thank you for your interest in joining us! Here's a quick review of your journey so far:

• Application : We were impressed by your credentials and potential contributions.
• Interview : Your understanding of the role and your passion stood out. We are now finalizing our decisions and will contact you soon.