Senior Brand Image Specialist

Career Opportunity

Senior Brand Image Specialist

Ref #:

W146967

Department:

Creative Services

City:

Roermond

State/Province:

Limburg

Location:

Netherlands

Pay Range Max

Pay Range Min

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

We are currently looking for a Senior Regional Visual Merchandiser / Senior Brand Image Specialist to support our Ralph Lauren Outlet stores in Roermond, Maasmechelen and Lelystad (with main location Roermond). In this challenging position you are responsible for delivering creative and visual excellence, ensuring that Seasonal Guidelines are adapted and creative solutions are offered to maximize layout and presentation. Utilize commercial reports to understand store performance, ensuring visual presentation is both commercial and consistent.

Essential Duties & Responsibilities

Champion and uphold Model Store standards, coaching the in-store team on brand expectation and maintain all visual displays in store including mannequins styling, props and product. Support the store team with all Brand Presentation actions and provide store specific solutions.

Take a key role in the commercial evaluation of the store and its space mix. Regularly communication with the Brand Image Manager and undertake any additional tasks set out.

In-Store visual presentation

• Liaise with Communication Team and In-Store Management regarding all product seasonal presentation initiatives
• Create and develop seasonal floorplans
• Manage and implement seasonal change-over (visual strategies)
• Ensure all product presentation guidelines are implemented and maintained
• Manage the presentation of POS material
• Planning and implementation of new corner openings
• Drive sales through invigorating in-store visual merchandising presentations

Training

• Organize, prepare and conduct seasonal training seminars for in-store staff
• Cascade seasonal and quarterly product flow directives as well as changes to teams
• Constantly train all Ralph Lauren sales staff and management on new directives
• Developing in-store training material
• Ensure that the staff is utilizing Retail Web and Corporate directives when applicable

Reporting & Communication

• Regular analysis and report on sales volume compared to stock levels
• Feedback call outs and store needs to Regional corporate management
• Communicate Visual and sales Results by creating weekly visit Report

Experience, Skills & Knowledge

• Store based visual merchandising/brand presentation management experience (at least 10 years experience)
• Fluent in English, speaking and writing
• Must live near Roermond or be willing to relocate
• Open to travel to support other stores within the Region
• Experience managing commercial performance, display dressing and styling across multiple items
• General computer proficiency focusing on Word, Excel, Power Point
• Comprehensive understanding of visual merchandising/brand presentation training methods

Ralph Lauren is dedicated to providing a comfortable and consciously inclusive work environment for everyone regardless of gender identity and expression, race, religion, national origin, sexual orientation, age, marital status, disability, or any other category protected by applicable law. If you are vision-impaired or have some other disability under the Americans with Disabilities Act or a similar law, and you wish to discuss potential accommodations related to applying for employment at Ralph Lauren, please contact Global People Practices at .

For all other application support inquiries, please contact .