Marketing Manager

Marketing Manager

As our Marketing Manager you will play a key role in shaping our thought leadership position in the field of privacy first advertising. You will build and lead our marketing department and help define how we communicate our mission to the world. Join us and drive the future of responsible digital advertising.

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2 min read

Salary €3500 - €4500

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Full-time (40 hours)

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Amsterdam

overview

We are looking for a full time Marketing Manager who will build and lead our marketing function. You will be responsible for our positioning, messaging and go to market activities, and you will turn complex advertising technology and privacy regulation into clear and compelling stories. You will work closely with the founders, client solutions managers and operations team to grow brand awareness, generate leads and support our commercial goals. In our small team you have real ownership and the space to shape how marketing is done at Opt Out Advertising.

About the job

Responsibilities

You will take the lead on marketing strategy and execution, including:

• Develop and own the marketing plan and content calendar for Opt Out Advertising, aligned with our business objectives
• Create and manage a clear positioning and narrative around consentless and privacy friendly advertising
• Write and produce high quality content such as articles, opinion pieces, case studies, press releases, LinkedIn posts, newsletters and white papers
• Set up and optimise always on content and social strategies, with a strong focus on LinkedIn and trade media
• Plan and coordinate campaigns for brand building and lead generation together with sales and external partners
• Build and maintain relationships with publishers, agencies and advertisers through marketing initiatives and communication
• Develop and refine commercial propositions for advertisers and publishers and translate these into sales enablement materials and pitch decks
• Manage our website and digital presence and work on conversion optimisation where needed
• Plan and organise events, sponsorships, speaking opportunities and client activities
• Monitor results, define the right KPIs for marketing and report regularly on performance and learnings

Qualifications

• Bachelor Communication, Media, Marketing or something similar
• At least one year of experience in marketing or content production and building Marketing strategies
• Knowledge about online advertising and digital advertising technologies is a plus
• Fluent in Dutch and English.
• Strong writing skills and a genuine love for creating clear, persuasive content in English
• Affinity with online advertising and digital media, and curiosity about developments in online privacy
• The ability to translate complex topics into simple, concrete messages for different audiences
• A structured and independent way of working, with the confidence to take ownership and make decisions

What's in it for you?

• Competitive salary based on experience
• Modern workspace in Amsterdam (with a view of the Zuidas) and possibility to work from home
• Team lunches, drinks, and outings.
• Informal atmosphere with room for creativity and initiative.
• Holiday allowance and a pension scheme.
• Laptop and phone provided by us
• Travel reimbursement, T&E Budget, pension plan, and holiday allowance.
• A lot of freedom and responsibility in a small and ambitious team

About Opt Out Advertising

Opt Out Advertising operates in a fast developing market for privacy-first advertising solutions. Everyone knows the cookie pop ups that interrupt you before you can read an article or watch a video. Publishers usually earn money from visitors who accept these cookies. We focus on the visitors who do not.

Our technology allows publishers to show relevant ads to these visitors based on the content they read, not on their personal data. This way publishers generate revenue, advertisers reach a broader audience and user privacy is respected at every step. We already work with a wide range of publishers, such as online newspapers and sites like NPO, FD, NRC and The Guardian.

Because our approach is different in the advertising market, there is a strong need for education and clear communication. That is where you come in.