Senior Design Lead

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Senior Design Lead - Brand License

Location Amsterdam, Noord-Holland, Netherlands Job Type Full time Job Id 566534 Posted Date: 12/15/2025

JOB DESCRIPTION

Job Title

Senior Design Lead - Brand License

Job Description

As Design Lead, Brand Licensing, you will play a crucial role in shaping and safeguarding our brand identity across a global network of license partners. By training, guiding, and supporting external partners, you ensure that our design standards are consistently understood and upheld. Acting as a steward for the brand, you will empower partners to deliver high-quality, on-brand experiences that reflect our values and design vision worldwide.

Key Responsibilities

Brand Governance & Partner Support

• Ensure strong implementation of the Design Language System (DLS) with tailored guidance for each partner.

• Maintain and elevate brand quality through proactive engagement and timely feedback.

• Provide partners with the right tools and capabilities to meet Philips brand standards.

• Review and approve brand expressions across all design touchpoints.

• Review, validate, and sign off Design Identity Documentation.

• Address brand-quality issues and identify opportunities for improvement.

• Build and maintain strong relationships with license partners and internal business teams.

• Align with other Business Line (BL) teams to ensure consistency across portfolios.

• Drive Philips' design language across materials, finishes, products, and user interface design.

Design Leadership

• Lead complex design initiatives, set standards, and deliver innovative solutions.

• Apply user-centered design strategies, testing, and validation to improve user experience.

• Develop integrated design guidelines and prototypes that reflect holistic system thinking.

• Strengthen collaboration across teams to support aligned and effective solutions.

• Conduct research and analysis to generate insights that guide strategic, user-focused decisions.

• Contribute to organizational strategy, innovation, and design excellence.

Representation & Advocacy

• Represent the Product & Identity Platform team within Experience Design and across Philips.

• Collaborate with key P&IP functions such as CMF & Trends, EcoDesign, and DLS.

• Promote the team's role and capabilities internally and externally.

• Create synergies within the team to increase organizational impact.

• Advocate for Brand Licensing through best-practice sharing, newsletters, and presentations.

• Mentor junior designers and represent the Platform team in external forums.

Required Qualifications & Skills

• Bachelor's or Master's degree in Product, Interaction, Visual, or UX Design (or equivalent).

• 10+ years of industry experience, ideally in consumer electronics.

• Expertise in managing brand-driven design programs across products, UX, packaging, and marketing.

• Strong soft-influencing skills and an ability to navigate complex stakeholder environments.

• Excellent written and verbal communication skills in English.

• Comfortable presenting to senior leaders and collaborating with designers.

• Strong team player with empathy, interpersonal skills, and a collaborative mindset.

• Energetic, solution-driven, optimistic, and focused on enabling others to succeed.

• You are currently living in The Netherlands