wo Digital Marketing Manager vacatures

Digital Marketing Hero

Location: Rotterdam, The Netherlands

Type of employment: Full-time/Part-time

We're on the lookout for a dedicated professional to empower our clients as they maximise the potential of our state-of-the-art PrivacyPerfect SaaS solution. As a key member of our team, you will be responsible for facilitating a seamless onboarding process for customers, paving the way for their success with our product. Your expertise in providing top-notch technical support will enable you to promptly address and resolve any customer inquiries or concerns.

You will play a crucial role in fostering a strong working relationship between our technical product development and commercial teams, ensuring that we continuously provide the best possible experience for our customers. By going the extra mile and putting yourself in our customers' shoes, you will collaborate with the product development team to test new modules and features, enhancing the effectiveness of our offerings.

Who we are

We are looking for a dynamic Digital Marketing Hero who will be responsible for identifying and developing new business opportunities. In this role, you will be expected to research and target potential clients, generate leads, and nurture relationships with prospects. You will also be responsible for analysing data and developing strategies to improve lead generation efforts.

Our customers, both profit and non-profit organisations, vary from SME to large corporate companies. They are looking for a user-friendly software solution to do their privacy administration, so that they are compliant, in accordance with the privacy legislation of a country. Or they want to identify privacy and security risks and mitigate and manage them with our Information Security Management Solution. We offer both solutions - it's called PrivacyPerfect.

What will your responsibilities be

• Developing and implementing the (digital) marketing strategy and campaigns for lead generation
• Research and identify potential leads through various channels, including online research, social media, and networking events
• Drawing up and executing marketing (communication) plans and appealing campaigns for the various B2B target groups and verticals, including digital campaigns, email marketing campaigns, social media campaigns, affiliate marketing, online events, ABM campaigns
• Managing the yearly budget for digital marketing activities
• Translating the marketing strategy into lead generation, content, and social media activities
• Ensuring a powerful and distinctive brand positioning in the market, via various channels
• Working closely with product development, responsible for the preparation of all sales and marketing materials
• Developing and executing lead strategy and campaigns
• Increasing and qualifying marketing leads (MAL & MQL)
• Daily management of PrivacyPerfect's social media channels and following key events on the market
• Further developing and optimising distribution channels and target group segmentation
• Development and execution of email marketing campaigns and newsletters such as our Weekly Digest, sent to nearly 2000 subscribers every week- Ultimately responsible for content marketing and PrivacyPerfect's website
• Organising online webinars end-to-end, involving relevant key stakeholders
• Preparation of all visual materials used for various content, campaign, and sales purposes (Photoshop or Canva)
• Responsible for marketing reports primarily from ZoHo and Google Analytics.
• You report to the CEO

About you

• At least 1-2 years of marketing experience within an IT scale-up company and experience as digital marketing manager
• A completed college or university degree in the field of Bachelor's degree in marketing, business administration or a related field
• Excellent written and verbal communications in Dutch and English is a must, Japanese is a bonus
• You are aware of the latest developments and have experience in the field of digital marketing campaigns
• Experience in lead generation and sales
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Strong organizational and time management skills
• Proficiency in using lead generation tools and software
• Proven track record of successful lead generation and sales
• Experience in developing and implementing lead generation strategies
• Knowledge of digital marketing and social media platforms
• Ability to analyze data and make data-driven decisions

What do we offer

• A challenging and responsible position within an ambitious organisation that is growing
• A pleasant and informal working environment in a great office located in Groot Handelsgebouw Rotterdam
• An amazing team around you of dedicated people with good energy
• Competitive salary package

Interested in this position?

If you are interested in this role, please apply by sending your resume (CV) and motivation letter.