Brand Marketing Manager

Functieomschrijving:

This temporary full-time role at The Magnum Ice Cream Company (Dec' 25 - June '26) focuses on driving growth and innovation for the Sharing & Scooping platform across Europe and ANZ, managing strategy, communication, and P&L for brands like Carte d'Or and Wall's. The position involves leading product development, optimizing portfolio performance, and unlocking new channel opportunities to boost market share and profitability.

Client Details

Our client is The Magnum Ice Cream Company (part of Unilever), the world's largest ice cream business with over €8 billion in annual revenue and a presence in more than 60 countries. It operates under globally recognized brands like Magnum, Wall's, and Ben & Jerry's, and is known for delivering indulgent yet responsibly made ice cream products, driven by innovation, sustainability, and a passion for creating joyful consumer experiences.

Description

As part of Platform team, you will lead innovation, communication, and strategy for your own Platform end-to-end in Europe, managing P&L and ensuring global/regional brand consistency.

1. P&L Targets: Sales & volume growth (USG% & UVG%), profitability, market share, funnel value, 5S and communication effectiveness.

2. Portfolio Strategy and Innovation/Renovation Management: Delivery of Breakthrough innovation and OTIF Launch of the right products with the right propositions in the right channels at attractive prices to drive growth and market share.

3. Communication Strategy and Campaign/Communication Asset Delivery: Ensuring 'mental and physical availability' of your platforms' brands through key campaigns & visibility assets

KEY RESPONSIBILITIES:

BIG BET:

• Project management and deliver OTIF.
• Delivering BIG BET's; brand experience toolkit, including comms, packs, POS, TSS.

In home tubs

• Ensure in home tubs growth top line & bottom line and competitively
• Fill portfolio gaps with right product design, deciding on price points, actioning NRM, ensuring outstanding pack designs, knowing lines in the factories inside-out and improve constantly the SC costings.
• Reducing complexity & harmonize to unlock SC cost savings and easier & efficient 6P management of the platform
• Deliver innovation funnel for in home Tubs, that would drive volume on all critical pricepoints and gain market share.
• For value for money segment work closely with Heartbrand team ensuring Wall's Desserts is part of full Season Opening / Extension delivery and Visibility toolkits.

Design for Channel -Champion

• Unlock incremental TO by listing into white space channels (discounters etc.) with custom mixes for desserts business.
• SCC to drive volume to factories that would bring cost savings through scale & savings on fixed costs.

Performance & Growth Management:

• Ensuring CDOR is contributing total IC Category and Refreshment strategy, trade selling stories.

Profile

• You must be immediately available and resident in the Netherlands
• Minimum 2 years of working experience in a similar position. Internship experience is not valued
• Experience in FMCG/Retail/Cosmetics is strongly preferred
• Strong commercial acumen, organizational communication skills, and experience managing complexity.
• Experience in crafting brands in terms of BCI development and execution is preferred
• Teamplayer that is strong in stakeholder management internally and externally (countries, agencies etc)
• Proactive in spotting opportunities and successfully executing them

Job Offer

• Temporary project from Dec '25 - June '26
• Salary between €5200 - €7200 based on 40h and experience
• 40h work week
• Travel allowance
• Pension scheme
• Hybrid Mode: 3 days at the office and 2 at home

Functie-eisen:

Follow us: