hbo vacatures in Markenbinnen

Marketing and PR Expert

As our Marketing and PR Expert you will play a key role in shaping our thought leadership position in the field of privacy first advertising. You will build and lead our marketing department and help define how we communicate our mission to the world. Join us and drive the future of responsible digital advertising.

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2 min read

Salary €3500 - €4500

Full-time (32-40 hours)

Amsterdam

overview

We are looking for a full time Marketing and PR Expert who will build, own and lead the marketing strategy end to end. You will be responsible for brand visibility, support commercial growth and driving thought leadership by turning complex advertising technology and privacy regulation into clear and compelling stories. You will work closely with the sales-, product- and operations team to grow brand awareness, generate leads and support our commercial goals.

About the job

Responsibilities

You will take the lead on marketing strategy and execution, including:

• Develop and own the marketing plan and content calendar for Opt Out Advertising, aligned with our business objectives
• Create and manage a clear positioning and narrative around consentless and privacy friendly advertising
• Write and produce high quality content such as articles, opinion pieces, case studies, press releases, LinkedIn posts, newsletters and whitepapers
• Lead go-to-market campaigns in collaboration with sales
• Build and maintain relationships with publishers, agencies and advertisers through marketing initiatives and communication
• Develop and refine commercial propositions for advertisers and publishers and translate these into sales enablement materials and pitch decks
• Manage our website, newsletters and social media presence
• Organise and participate in events, webinars and industry conferences
• Track performance, analyse results and continuously optimise
• Guard brand identity, tone of voice and content quality

Qualifications

You are a strategic marketer with strong storytelling instincts and a hands-on mindset. You understand (or are excited to learn) the worlds of adtech, privacy, digital media or B2B SaaS. You bring:

• Bachelor Communication, Media, Marketing or something similar
• At least two years of relevant marketing experience (B2B preferred)
• Knowledge about online advertising and digital advertising technologies is a plus
• Fluent in Dutch and English.
• Strong content writing - and communication - skills
• Affinity with online advertising and digital media, and curiosity about developments in online privacy
• A structured, proactive, and independent way of working

What's in it for you?

• Competitive salary based on experience
• Modern workspace in Amsterdam (with a view of the Zuidas) and possibility to work from home
• Team lunches, drinks, and outings
• Informal atmosphere with room for creativity and initiative
• Laptop and phone provided by us
• Travel reimbursement, T&E Budget, pension plan, and holiday allowance
• A pivotal role in a fast-growing, privacy-first adtech company
• A smart, ambitious team working on one of the most important topics in digital advertising today

About Opt Out Advertising

Opt Out Advertising operates in a fast developing market for privacy-first advertising solutions. We believe advertising can be effective, scalable and impactful without relying on personal data. Our privacy-first technology empowers publishers, advertisers and audiences alike, and is rapidly gaining traction across Europe. We already work with a wide range of publishers, such as online newspapers and sites like NPO, FD, NRC and The Guardian.

The Process

• Apply via the button below with your resume
• Personality test via Neurolytics
• 1st interview
• 2nd interview
• Job offer

Contact us

Whether you are a publisher, an agency, an advertiser, or simply interested in consentless advertising, we are here to help.