Banken of Financiële dienstverlening vacatures in Overveen

Marketing Analytics Manager

Top Employers Institute is the #1 global authority on HR strategies. With our world leading Certification and data-led insights, we guide and empower organisations in delivering transformational people practices, driving business outcomes and helping them attract, engage and retain top talent. Established more than 30 years ago and operating in 125 countries worldwide, Top Employers Institute collaborates with 2,400 companies to build a better world of work

Purpose and contribution to company strategy

You will be responsible for measuring and improving the performance of all marketing campaigns, to accelerate our growth. This includes having oversight over all campaigns, building reports and dashboards, managing analytics tools, and delivering insights that help optimise campaign effectiveness and ROI. While being tech savvy and having experience in data analytics is indispensable, the key to success is collaborating successfully with campaign owners to ensure that marketing analytics is embedded in daily decision-making.

Key Responsibilities

1. Data analysis, reporting and dashboards (70%)

• Collect, clean and analyse data on the performance (effectiveness and efficiency) of our Marketing campaigns, including LinkedIn, webinars, whitepapers, e-mail, (own and third-party) face to face events, website and SEO, using tools such as Google Analytics, and Salesforce.
• Build (quarterly and ad-hoc) reports and dashboards, translating data into easy-to-understand insights and actionable recommendations.
• Collaborate with internal stakeholders, including the Revenue Operations Analyst, Marketing Automation Specialist, and Website Manager, to identify opportunities for campaign improvements.

Process management and training (20%)

• Train internal stakeholders on interpreting dashboards and reports, and on internal processes.
• Monitor and enforce the accuracy of input data.
• Improve processes and ways of working, and define KPIs.

Marketing technology (10%)

• Own and manage all tools needed for end-to-end campaign measurement (e.g. Google Analytics). Evaluate and make recommendations for changes (e.g. new tools) where required.
• Support Marketing stakeholders who own other Marketing tools, such as: website and SEO (e.g. Semrush), collaboration (e.g. Monday, Scribe), e-mail and digital campaign (e.g. , LinkedIn Campaign Manager, Google Ads) and via events (e.g. Cvent).
• Managing these tools on a day-to-day basis where needed and evaluating their suitability.

Key Success Competencies

• Ensures accountability
• Nimble learning
• Business insight
• Plans and aligns
• Manages complexity
• Cultivates innovation
• Interpersonal savvy
• Optimizes work processes
• Communicates effectively

Qualification Criteria

• Bachelor's degree in a relevant field, such as Marketing Analytics.
• At least 2 years of experience in marketing analytics.
• Fluent in English.
• Residing in the Netherlands, able to visit our office in Amsterdam at least once a week.
• Strong communication skills.
• Experience with working in an international organization.
• Strong understanding of Google Analytics.
• Ability to work with or quickly learn various Marketing (analytic) tools. Working as the only Marketing analyst for a medium-sized company, breadth is more important than depth.
• Ability to collaborate successfully with internal stakeholders from different backgrounds and cultures. With 30 nationalities working at HQ and many more in other office, ability to work with different people will be key to be successful.
• Experience with is a essential.

Top Employers Institute offers

Purposeful Impact. Global Connections. Versatile Working Environment.

At Top Employers Institute, you collaborate with colleagues worldwide as you shape a career focused on enriching the world of work, bringing your best self.

We believe in:

• Living our human-centric approach (flexible working conditions, including the flexibility to work from home or the office).
• Thriving in a multicultural environment.
• Growing meaningfully.
• Leadership culture based on trust.
• Plenty of room for initiatives and own responsibility.
• We want you to stay with us: we offer a paid 4-week sabbatical after 5 years of employment.
• Dynamic and strong international culture (more than 30 nationalities spread over 12 offices all around the world).
• Fast growing (20% YoY revenue growth) and sustainable company (founded 30 years ago).
• Be part of a globally recognised leader shaping the future of HR and employer branding.
• Be part of a motivated and fun team in a high-growth environment where every day brings new challenges, opportunities and rewards.
• Competitive compensation, benefits, and career development opportunities.

Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other's differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn't matter where you were born, what you believe in, how old you are, what you look like, or who you love. We believe that different perspectives and backgrounds elevate the Top Employers Institute to new heights and increase our way of thinking for a better world of work. Come and join us!

Ready to transform the world of work ?

Contact our institute to learn more about our validation process and how it can benefit your company.