fulltime vacatures bij Keesing Media Group

Head of E-com & Digital B2C

Marketing

Netherlands

Fulltime, Parttime, Permanent

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What you will do

Keesing is entering the next stage of its digital evolution. After establishing a solid operational foundation with Adobe Commerce, Salesforce, our online Play-platform, Reporting and data projects, the next challenge is to turn this foundation into measurable commercial value across markets.

As Head of E-com & Digital B2C Channels, you lead this transition. You connect strategy, data and execution, enabling our country teams to grow their revenues while ensuring that investments in technology, data and digital products translate into tangible business outcomes.

Beyond optimising the existing foundation, you focus on discovering, testing and validating which engagement models (loyalty, personalization and data-driven content) and hybrid propositions truly resonate with Keesing's audiences and how to scale these models sustainably across markets.

Your role

Management and cross-functional alignment

• You directly manage the Product Managers for CRM and Digital B2C Products, and the B2C analyst, ensuring they lead the execution within their domains while you provide strategic direction and cross-team alignment; in total 10 FTE of which 4 direct reports

• You take an explicitly hands-on role in e-commerce: working closely with the E-com team on daily operations, optimisation, testing and issue resolution to safeguard platform performance and commercial outcomes.

• You take ownership of bringing together the roadmaps of CRM, E-commerce, Digital B2C Products, Analytics and the input of the country teams into one coherent B2C execution plan.

• You identify and manage cross-team dependencies with Tech Backend, BI, Digital Development, ICT), ensuring sequencing, resource alignment and timely risk escalation.

• You establish a transparent steering rhythm that aligns strategy, delivery and operational priorities across HQ and markets and enables consistent execution of the B2C growth agenda.

Strategic leadership

• Shape and drive the group-wide direct-to-consumer strategy together with local Marketing Leads and local Digital BtoC managers.

• Lead the shift from HQ as a delivery centre to HQ as a strategic enabler for B2C growth

• Prioritise initiatives and investments based on data, business cases, proof-of-concept results and shared KPIs

• Act as a trusted partner to Country Managers and Marketing Leads, balancing local autonomy with group alignment

E-commerce

• Take end-to-end ownership of Group e-commerce operations and the overarching e-commerce roadmap

• Lead a compact in-house team and external partners to improve conversion, user experience and commercial results

• Translate customer insights, testing outcomes and platform analytics into meaningful improvements, from user flow and merchandising to payment models

• Facilitate local marketing teams in growing online subscriptions, single-copy sales and digital offerings such as Play and E-magazine as well as 'hybrid' propositions while ensuring stability and performance of the Magento landscape

• Turn local market needs into scalable best practices that work across regions

What we offer

As Head of E-com & Digital B2C Channels at Keesing Media Group in Amsterdam, you become part of a unique employer. You get real ownership over your area and the room to shape your own path.

Additionally, we offer:

• A competitive and market-appropriate salary tailored to your level of experience and expertise
• Annual profit sharing
• A one-year contract with the intention of permanent employment based on mutual satisfaction
• Pension via Stichting Mediahuis Pensioenfonds (two thirds employer, one third employee)
• A Personal Choice Budget (PKB) that you can use according to your own preferences
• An NS Business Card (100 percent employer coverage for commuting) or a travel allowance of €0.23 per kilometre
• A daily optional in-house lunch
• A vitality programme and
• A puzzle subscription of your choice

What you bring

Experience

• 10+ years' experience in digital, e-commerce or direct to consumer leadership roles, ideally within media, publishing , Telco or subscription-driven environments

• Proven ability to drive online revenue growth and build digital products or engagement models

• Experience leading multidisciplinary teams (tech, product, marketing, data) in international matrix organisations

• Strong understanding of CRM, customer data and digital performance drivers

• Ability to translate strategy and data insights into tangible commercial outcomes

Core competencies

• Strategic thinker with strong commercial and analytical depth

• Data-driven, hypothesis-led and pragmatic; you test, learn and scale what works

• Effective collaborator and influencer across countries and stakeholder groups

• Strong change leader capable of shifting teams from delivery to value creation

• Clear communicator with both technical and non-technical audiences

• People leader who builds, develops and connects teams around a shared ambition

Education

• Master's degree in Business, Marketing, Digital Strategy or similar

What makes us tick

Over 100 years ago, Keesing was founded with a simple idea: to turn thinking into play and play into a lifelong habit. What started as a passion for problem-solving has since grown into a multi-country, multi-brand leader in Braintainment, engaging millions of curious minds around the world.

We've learned that when you bring together people who thrive on a good challenge, remarkable things happen. Driven by a mindset that embraces change, we dive deep into the details and constantly explore new ways to innovate our work. Whether you're developing fresh concepts, building cutting-edge technology or shaping our business strategy, you'll be part of a team of sharp, quirky individuals dedicated to making brains tick.

Joining Keesing means accepting a daily invitation to stretch your thinking and be part of a culture where play is serious business. You might not have planned a career in puzzles, but once you're here, it will quickly feel like the perfect fit.

The Keesing experience

At Keesing, we combine the entrepreneurial energy of a scale-up with over a century of puzzle publishing expertise. We keep things simple, supportive and focused on results, empowering our people to shape their roles, share ideas freely and make real impact. With a flat structure and hybrid working, we foster open communication and trust across all levels. From tailored onboarding to regular inspiration days and direct CEO access, we invest in creating a workplace where collaboration, creativity and personal growth thrive.

Ready to join Keesing?

Ready to apply? Use the form to send us your CV and an optional motivation note - we'd love to hear from you. Every application is reviewed by real people (we don't use AI in the recruitment process), and we usually respond within a week. Got questions before hitting submit? Just reach out.