Copywriter vacatures bij Avery Dennison

Senior Marketing Communications Specialist - Premium & Pharma Solutions

Avery Dennison

Marketing & Communications

Posted on Feb 3, 2026

Job Description

About the role

We are Avery Dennison Labels and Packaging Materials EMENA's inhouse team of creatives and communicators with expertise across digital, design, content, PR and events. We ideate, write, design and produce engaging content, campaigns, events and tools (both physical and digital) - with the aim to grow our brand, engage with key audiences, and launch new product innovations.

We follow creative trends and industry insights. We get inspiration from the magic of materials - in particular those that are sustainable and digitally enabled. And we partner with designers, materials scientists, industry experts and future thinkers from around the world.

We are seeking a Senior Marketing Communications Specialist - Premium and Pharma Solutions to join our MarCom team. In this role you will collaborate with marketing, sales and other key internal and external partners to plan, execute, monitor and evaluate marketing communications programs and campaigns. You will be responsible for the project management of all marketing communications initiatives of the Premium and Pharma segments, including product launches, events, social, PR and advertising. You will also develop MarCom segment strategies and annual plans, lead content briefings (working closely with copywriters and designers) and manage the MarCom segment budgets.

Key Responsibilities

This is a hybrid role based in Oegstgeest.

• Develop MarCom segment strategies and lead the annual planning of campaigns and activities.

• Project management of all MarCom initiatives for the Premium and Pharma segments including product launches, events, social, PR and advertising.

• Develop 360 communication plans including clearly defined scope, objectives, deliverables and timelines.

• Create clear and complete project briefings for our creative team tailored to target audiences.

• Plan and create high-quality content, including articles, sales collateral, case studies, and customer communications in collaboration with internal and external teams.

Qualifications

Required

• A degree in Marketing, Communications or a relevant field.

• Minimum 6 years of relevant experience.

• Knowledge of digital marketing tools and best practices, such as SEO, email marketing, GA4, Google Ads, social media management.

• Fluent in English.

Skills you need to succeed

• Ability to develop strategies, manage multiple projects simultaneously, and be highly organized in setting priorities.

• Demonstrates strong ownership and execution of projects, and is capable of managing the budgeting process within assigned projects.

• Ability to rearrange schedules to meet business needs and respond swiftly to changes or unforeseen problems.

• Possesses excellent communication and collaboration skills.

Additional Information

What we offer

Here's a glimpse of the great benefits you can expect:

• Health & Financial Benefits: *We offer a benefit for the supplemental package of mandatory health insurance. *Access to Lyra, our confidential Employee Assistance Program, for personal and professional support. *We provide a free health check every 4 years, and free fruit on-site. *Mandatory participation to the Avery Dennison Pension Fund, employer pays ⅔ of the premium. *Holiday allowance and a year-end allowance.

• Time Off & Flexibility: *Annual Leave: Starting at 24 days, increasing to 26 days after 4 years (pro-rated). *Extra Days: 13 additional days per year (+4% ATV allowance, pro-rated) and a bridge day off. Benefit from birth/parental leave in accordance with Dutch labor law, with fully paid partner leave. We also offer flexible working hours and hybrid work options for most positions.

• Commuting & On-site Perks: Take advantage of free and enclosed parking in a well-located building, or opt for a commuting allowance/100% reimbursement for public transport.

• Professional Development: Invest in your growth with a €500 annual individual training budget, access to lots of internal training/mentoring programs and a budget for hardware when working from home.

Why join Avery Dennison

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at www.averydennison.com .

At Avery Dennison, we work with the biggest brands in FMCG, Apparel, Automotive and Pharma industry. Our European Headquarters in the Netherlands, founded in 1955 and since 2014 located in the Leiden Bioscience Park, is a collaborative and dynamic environment that supports all Avery Dennison businesses and employs approximately 500 talented individuals.The location serves as the central hub for European Leadership and other functions that support the wider European manufacturing and distribution network.