Influencer vacatures bij Match Plan Corporate Finance

Content Marketer

As a Content Marketer, you'll play a key role in strengthening our visibility and authority within the acquisitions market. You'll develop and implement content strategies that seamlessly align with our brand identity and growth objectives. With your creativity and strategic insight, you'll bring inspiring and converting content to life that resonates with entrepreneurs and adds value at every stage of the customer journey.

You will work closely with colleagues from marketing, sales, and consulting to create content that is strong in content and delivers results.

Thanks to your experience in B2B marketing, you know how to make complex topics accessible and translate them into impactful campaigns.

What are you going to do?

Creativity and campaigns

• You create original, engaging content and marketing campaigns that connect with current events and the needs of entrepreneurs.
• You translate complex themes into catchy concepts, storytelling and formats that distinguish Match Plan in the market.
• You experiment with new forms and channels (such as podcasts, interactive tools or AI applications) to surprise and activate our target group.

Content strategy and planning

• You develop a strategic content calendar focused on themes such as company acquisitions, valuation, financing and growth strategy.
• You perform target group analyses and base your planning on personas, customer journeys and stages in the sales funnel.

Content creation, SEO and GEO

• You create high-quality content such as blogs, white papers, e-books, checklists, videos, and customer stories.
• You write and optimize SEO landing pages that convert, taking GEO into account: you ensure that our content is understandable and usable for both humans and AI systems.
• You devise and implement content formats such as interviews, webinars, and social videos that showcase our expertise.

Distribution and campaigns

• You publish content through newsletters, social media and partnerships.
• You support LinkedIn campaigns and contribute to seeding strategies.
• You actively seek collaborations with industry media and influencers to increase reach.

SEO, GEO and analysis

• You conduct keyword research, optimize existing content, and delve into the latest developments surrounding GEO.
• You monitor performance through tools such as Google Analytics and Search Console.
• You analyze data to continuously improve content and contribute to lead generation and conversion.

Collaboration and quality assurance

• You collaborate with sales and advisory colleagues to tailor content to customer questions and commercial objectives.
• You monitor the tone of voice and translate complex material into understandable and professional content.
• You are the main point of contact for our content and monitor its quality and impact.

• A completed HBO/WO education, preferably in Communications, Marketing or Journalism.
• At least 2 years of experience in content marketing, preferably within B2B, consultancy or business services.
• Excellent writing skills in Dutch (and preferably also English).
• Experience with SEO, GEO, content planning, marketing automation and tools such as WordPress, HubSpot, Google Analytics and social media platforms.
• Affinity with financial, legal or business subjects (advantage).
• A proactive, independent working style and the ability to manage multiple projects simultaneously.
• Creative thinking and an analytical view of content performance.
• Curiosity about innovation within the field, including the application of AI and GEO.

Working at Match Plan

Working at Match Plan means collaborating with a driven team of over 35 ambitious professionals. We believe in a personal and engaged approach, both with our clients and our colleagues. We focus heavily on education, training, and feedback, allowing you to continuously grow. We also value a good work-life balance and a pleasant, friendly work environment. We regularly organize team outings, drinks, and sporting events. Working from home is also an option.

Our core values are: personal and involved , enterprising and results-oriented . This forms the foundation of our culture and our success.

What does Match Plan offer you?

We offer you an open, informal, yet professional company culture with room for your own input and responsibility. We also offer the following:

• Excellent primary and secondary employment conditions.
• Opportunities for personal development.
• Professional, close-knit and friendly team.
• Beautiful working environment in a characteristic building in the center of The Hague.
• Excellent accessibility by both car and public transport.
• 26 days of vacation per year based on a 40-hour work week.
• Freely disposable sports budget.
• Pension plan.

Personal

We are one team, open and helpful,

appreciate and respect each other.

Result-oriented

We work together to make dreams come true by tackling challenges head-on, continuously improving, and celebrating success together.

Enterprising

We give space, take initiative and

take responsibility.

Send your CV and cover letter to .

✔ Motivated team

✔ Pleasant working atmosphere

✔ Good work-life balance

✔ Plenty of room to grow