Manager Online Marketing vacatures in Hilversum

LIFE AT HUNKEMÖLLER

Nederlands

Nederland Wijzig

Nederlands

Oostenrijk

België

Zwitserland

Denemarken

Frankrijk

Duitsland

Global

Luxemburg

Spanje

Zweden

Online Customer Journey Specialist

• Hilversum

• Ecomm

• Netherlands

• 40 uur

Online Customer Journey Specialist

As Online Customer Journey Specialist, you'll play a pivotal role in shaping the customers on-site experience in all our markets. You will own and optimize the customer journey on our website and app, from first discovery to repeat purchase, using data-driven insights, experimentation, and personalization. Your mission: deliver a seamless, highly relevant online experience that maximizes conversion and increases the brand loyalty for our customers.

You'll be responsible for ensuring our customers find the perfect fit and style while enjoying a seamless, personalized journey from discovery to checkout and beyond. As part of the webshop team within the ecommerce department of a leading lingerie brand, you'll map, analyze, and optimize every step of the customer journey, from first click to loyal repeat purchase in all our markets.

• Customer Journey Strategy & Optimization by identifying growth opportunities based on customer feedback, journey mapping, testing and data across all our markets & both app and website
• Grow ecommerce revenue and conversion rate always with a customer centric and mobile-first perspective
• Analyze customer behaviour and segment audiences with our CRM department to deliver personalized experiences on site
• Conduct and prioritize A/B testing and leverage tools like Google Analytics and Hotjar to identify optimization opportunities.
• Collaborate with UX/UI, marketing, and product teams to enhance navigation, search, and mobile usability to enhance the shopping experience
• Communicate insights and recommendations clearly to stakeholders at all levels
• Stay up to date with e-commerce trends, tools, and best practices.

What we are looking for

• 4+ years of e-commerce experience in a similar role
• Proven track record of driving results through data informed decisions, both behavioural analytics and performance tracking
• Proven experience mapping and optimizing digital customer journeys.
• Customer Journey Mapping : Skilled in identifying digital touchpoints and tailoring experiences through i.e. segmentation.
• Proficiency in A/B or multi-variant testing and using analytical tools to guide improvements
• Understanding of seamless navigation, search optimization, and mobile-first design.
• Agile & Lean mindset and work experience
• Problem-solving and continuous improvement mindset.
• Technical proficiency with e-commerce and analytical platforms (such as Bloomreach, SFCC, Contentstack, GA4, AB testing tools, Hotjar or Contentsquare)
• Deep customer empathy, you are customer-focused in all your optimizations
• Able to work cross-functionally and communicate clearly with diverse teams in a cross-functional and fast-paced environment, and managing digital projects.

You'll be responsible for ensuring our customers find the perfect fit and style while enjoying a seamless, personalized journey from discovery to checkout and beyond. As part of the webshop team within the ecommerce department of a leading lingerie brand, you'll map, analyze, and optimize every step of the customer journey, from first click to loyal repeat purchase in all our markets.

• Customer Journey Strategy & Optimization by identifying growth opportunities based on customer feedback, journey mapping, testing and data across all our markets & both app and website
• Grow ecommerce revenue and conversion rate always with a customer centric and mobile-first perspective
• Analyze customer behaviour and segment audiences with our CRM department to deliver personalized experiences on site
• Conduct and prioritize A/B testing and leverage tools like Google Analytics and Hotjar to identify optimization opportunities.
• Collaborate with UX/UI, marketing, and product teams to enhance navigation, search, and mobile usability to enhance the shopping experience
• Communicate insights and recommendations clearly to stakeholders at all levels
• Stay up to date with e-commerce trends, tools, and best practices.

What we are looking for

• 4+ years of e-commerce experience in a similar role
• Proven track record of driving results through data informed decisions, both behavioural analytics and performance tracking
• Proven experience mapping and optimizing digital customer journeys.
• Customer Journey Mapping : Skilled in identifying digital touchpoints and tailoring experiences through i.e. segmentation.
• Proficiency in A/B or multi-variant testing and using analytical tools to guide improvements
• Understanding of seamless navigation, search optimization, and mobile-first design.
• Agile & Lean mindset and work experience
• Problem-solving and continuous improvement mindset.
• Technical proficiency with e-commerce and analytical platforms (such as Bloomreach, SFCC, Contentstack, GA4, AB testing tools, Hotjar or Contentsquare)
• Deep customer empathy, you are customer-focused in all your optimizations
• Able to work cross-functionally and communicate clearly with diverse teams in a cross-functional and fast-paced environment, and managing digital projects.

WE OFFER YOU

You will get 25 holidays per annum, based on a fulltime role.

BUY & SELL DAYS

Every year in April, you will be eligible to buy or sell additional vacation days.

Benefit from the flexibility of working from home, ensuring you can maintain productivity from anywhere. We have a 60:40 policy based on your working hours.

Continuous learning opportunities and professional growth are supported through various training programs and workshops.

Our products are much loved with our employees. As part of the brand, you will receive a discount of 25% on all Hunkemoller products. On some Mondays we have an additional sale on our newest collections. On top of the 25% discount, you will receive an additional 25 - 35% discount.

WORK FROM ABROAD

Get the opportunity to work from abroad for up to 2 weeks!

WE OFFER YOU

Benefit from the flexibility of working from home, ensuring you can maintain productivity from anywhere. We have a 60:40 policy based on your working hours.

BUY & SELL DAYS

Every year in April, you will be eligible to buy or sell additional vacation days.

Continuous learning opportunities and professional growth are supported through various training programs and workshops.

You will get 25 holidays per annum, based on a fulltime role.

25-55% STAFF DISCOUNT

Our products are much loved with our employees. As part of the brand, you will receive a discount of 25% on all Hunkemoller products. On some Mondays we have an additional sale on our newest collections. On top of the 25% discount, you will receive an additional 25 - 35% discount.

WORK FROM ABROAD

Get the opportunity to work from abroad for up to 2 weeks!

THE JOURNEY TO YOUR DREAM JOB

HIRED

Welcome to Hunkemöller - You'll sign your digital contract and are ready to start.