Marketing Specialist vacatures

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Internship - Heineken Experience Digital and Creative Marketing

Date: 31 Oct 2025

Location: Amsterdam, NL

Company: HEINEKEN

Internship - Heineken Experience Digital and Creative Marketing

The internship

Are you a (graduate) student, passionate about marketing looking for an experience in an international environment?

We are seeking a highly motivated and creative individual to join our Heineken Experience Sales & Marketing team as a Digital and Creative Marketing Intern. This internship offers an exciting opportunity to gain hands-on experience in the digital marketing, social media, and activations fields. The intern will work closely with the Digital Marketing Specialist and the Social Media Specialist & Creative. You will assist the team in three different areas:

1. Digital marketing:

• Digital analytics and reporting: Elaboration of weekly and monthly reports, analyzing data from all the Heineken Experience channels (website, social media, customer reviews).
• Digital campaigns: Assist in the development of digital campaigns from strategy and ideation to production and activation.

1. Social media:

• Content planning: Assist in planning the social media content calendar, organizing and scheduling the content for various social media platforms and ensuring a consistent and strategic approach to engage the audience effectively.
• Content Curation & Filming: You'll play a key role in collaborating with our creative agency to identify and select trendy, brand-aligned content for the Heineken Experience. This includes researching social media platforms for the latest trends, curating engaging ideas, and supporting the team during filming to bring these concepts to life.

1. Activations:

• Activations: You will assist in planning and executing guest activations at the Heineken Experience. This involves brainstorming ideas, coordinating logistics, and ensuring a smooth execution of the activations.
• Events: You will also assist in organizing a few events, such as Influencer events in collaboration with our partners (Moco, Flagship, etc). This could involve coordinating venues, decorations, entertainment, and other logistical aspects to create enjoyable experiences.

Your new team and workplace

The Heineken Experience is a brand experience located in the first build Heineken brewery in the heart of Amsterdam. We are an international, dynamic and enthusiast team aiming to promote the Heineken Experience to enhance and amplify the influence and impact of the Heineken ® brand.

During your internship, you'll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we'll make sure you get the guidance that suits you.

The unique you!

We believe everyone has unique talents, which is why we're looking for you! Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

The unique you!

You are a student in a relevant field of study and you have the following:

• Proficiency in English: written, spoken and interpersonal.
• You are a highly creative individual, able to think outside the box.
• You are a social media enthusiast, always up to date with the latest trends.
• Basic knowledge of digital marketing channels and tools.
• Critical thinking and analytical skills.
• Team player.

You at HEINEKEN

When you are an intern at HEINEKEN you will:

• Learn how to apply your theoretical knowledge and to understand business needs.
• Experience new things and meet colleagues from different cultures along your way.
• Be challenged and get exciting responsibilities from day one.
• Be a member of the international team.

Conditions of HEINEKEN

1. You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.
   1. In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.
   2. In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
2. You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.

Our Internship Conditions

During your time as an intern at HEINEKEN, you'll work in a dynamic environment where growing and learning are at the heart of everything we do. Together, we brew your future step by step. In addition, we offer you:

The terms of employment

• Your starting date is 1 February 2026
• The internship is fulltime (40h/week)
• The duration of the internship is 6 months.
• You will be based in Amsterdam
• You will receive an internship fee of €650 (wo & hbo) gross pm based on fulltime.
• You will enjoy 2 vacation days per month (based on fulltime)
• If you do not have a student OV product, your commuting expenses will be fully reimbursed

Interested?

Great! For more information about this vacancy or about the application process, please contact or you can apply right now.

Working at HEINEKEN

HEINEKEN is much more than just beer.