hbo Architect vacatures

Growth Marketeer

• On-site, Hybrid
• • Nijverdal , Overijssel , Netherlands
• Marketing

Are you the strategic architect who will take our international growth to the next level by combining data-driven campaigns with smart AI automation?

Job description

Are you an experienced, results-driven marketer who excels at blending strategic thinking with hands-on execution? At 12Build, a B2B SaaS leader transforming the construction industry across Europe, you will have the opportunity to scale our international presence in markets like the Netherlands, Germany, and Denmark. As the architect of our growth engine, you will design and lead an integrated campaign strategy to drive predictable and scalable pipeline growth.

What are you going to do?

In this high-impact role, you will take full ownership of our growth strategy and its execution. Your focus will be on:

• Integrated Campaign Strategy: Architect and execute comprehensive, full-funnel campaigns-including GTM launches, webinars, and tradeshows-to strengthen our market positioning.

• Data-Driven Optimization: Drive performance improvements through real-time monitoring of metrics like traffic and conversion, using deep-dive attribution to maximize ROI.

• AI & Automation: Champion the automation of campaign execution (content and design) using AI applications and system integrations to increase speed and scalability.

• Pipeline & ABM: Architect advanced, multi-regional Account-Based Marketing (ABM) strategies and develop demand generation programs to rapidly grow the qualified sales pipeline.

• Cross-Functional Enablement: Act as a key strategic partner to Sales, Product, and Customer Success to ensure effective enablement materials and help architect expansion revenue strategies.

"Finding your own style and using it to inspire your colleagues is strongly encouraged!

Who is 12Build?

With a healthy dose of Drive, Openness and Happiness, we are building a transparent construction sector. We are not only a SaaS platform that connects construction companies and promotes collaboration, we are also the market leader in the Netherlands. We have been around for almost twenty years and we are still growing. Our team now consists of more than 90 colleagues, working together from two offices and various home offices throughout Europe. A large part of the construction world in the Benelux, Germany and Denmark already works on our platform and uses our software on a daily basis. And we have the ambition to conquer the whole of Europe!

Job requirements

What do we expect from you?

We are looking for a highly strategic, all-round talent with a pragmatic, "can-do" mentality. You should meet the following qualifications:

• Experience: 5-7 years of experience in B2B SaaS growth, performance marketing, or demand generation.

• Analytical Power: Deep expertise in complex funnel analytics, lead scoring, and connecting web/content data to CRM and pipeline metrics.

• Leadership & Influence: Exceptional strategic thinking skills with a proven ability to influence product roadmaps and commercial decisions.

• Systems & AI Proficiency: Highly proficient with marketing automation (HubSpot) and developing AI agents to accelerate multi-channel marketing.

• International Mindset: Experience working in a multi-market environment is required; fluent English is essential, while fluency in Dutch or German is a strong asset.

What do we offer you?

• You choose your own hardware. Windows, Mac, Linux: anything is possible.

• The option to work both at home and at the office. You will receive a home working allowance for the days you work from home (€75 net per month if you work from home full-time).

• If you work at the office, you can leave your lunch box at home; we provide a free lunch every day.

• Working in an organisation where culture really is number one. Read here how we do that.

• Regular fun outings, team days, speakers and workshops.

• No towering hierarchical layers. Just a flat organisation with short lines of communication, which makes things easy.

You've taken the time to read this text all the way through. That says it all, right? So feel free to apply!

Do you have any questions or are you still a little unsure? No problem! Feel free to send an email to from HR ( ).