Performance Analist vacatures in de provincie Noord-Holland

Performance Marketer (EdTech)

• Hybrid
• • Amsterdam , Noord-Holland , Netherlands
• Business & Operations

Job description

Studocu is on a mission to empower millions of students by providing access to all the study materials they need to smash their study goals. Performance marketing has been a cornerstone of our growth strategy, and we're looking for a Performance Marketing Manager to take us to the next level and help drive product growth through innovative and results-driven campaigns.

We're looking for a sharp, self-improving performance marketer who thrives on automation, AI, and experimentation. If you're the type who gets a thrill out of building smarter, faster ways to scale campaigns - and you're hungry to prove yourself in a fast-moving team - this role is for you.

Our performance marketing efforts have historically been pivotal to our success. We need a thoughtleader to:

• Revise and execute a forward-thinking performance marketing strategy.

• Optimise ad spend to drive growth in key markets like the U.S.

• Build and lead scalable campaigns to achieve ambitious goals.

• Leverage AI tools and workflows to increase speed, scalability, and performance across campaign ideation, targeting, creative testing, and analytics.

What you'll do:

• Own the Performance Marketing Strategy: Revise the current strategy and align it with the 2025 business objectives.

• Integrate AI-powered tools into your workflow : Generate and A/B test creative variations, automate keyword and audience targeting, improve media buying efficiency, and extract performance insights faster.

• Drive Campaign Execution: Plan, create, and implement campaigns that focus on driving supply CVR, sales CVR, and content acquisition for tools like AI Notes, Ask AI and the App

• Data & Reporting: Establish and maintain Metabase dashboards to cross-tabulate platform data and improve attribution accuracy.

• Privacy Compliance: Ensure all campaigns align with updated privacy policies and legal requirements for large-scale marketing.

• Enhance Creative Assets: Collaborate with designers and content creators to produce dynamic, high-impact landing pages and ad creatives.

• Pilot New Initiatives: Test innovative strategies across Meta, Google, TikTok, and Reddit, and create playbooks for scalable success.

• Collaborate Across Teams: Work closely with the marketing, product, design, and data teams to align strategies and deliver results.

Job requirements

What you bring:

• Proven experience leading performance marketing campaigns, ideally in a high-growth tech or edtech environment.

• Strong analytical skills, with a track record of using data to inform decisions and optimise performance.

• Deep understanding of attribution models, UTM tracking, and dashboard creation.

• Familiarity with tools like Mixpanel, Metabase, Google Ads, TikTok Ads, and dynamic landing page platforms (e.g., Framer).

• Strong fluency in using AI tools (e.g. Gumloop, ChatGPT, Midjourney, Claude, ElevenLabs, etc.) to boost campaign effectiveness, automate manual processes, and unlock creative scale. You constantly experiment with emerging AI marketing tools and understand where they can create a competitive edge.

• Expertise in privacy-compliant marketing and navigating legal frameworks for ad campaigns.

• Exceptional project management skills and the ability to manage multiple stakeholders and priorities.

• A proactive, hands-on approach with a knack for creative problem-solving.

• An entrepreneurial spirit with a self-starter mindset that thrives in fast-paced, ambiguous environments, proactively identifies opportunities, and takes ownership of initiatives from concept to execution.

• A bias for action, with a results-driven and decisive approach, a track record of executing rapid experiments, making data-informed decisions, and iterating quickly to optimize performance.

What we offer:

• A chance to play a pivotal role in reshaping Studocu's growth strategy and impact millions of students worldwide;

• Competitive salary, equity and a benefits package;

• Flexible hybrid working arrangements, including temporary remote work;

• A dynamic, collaborative team that values innovation and results;

• Opportunities for professional growth and development.

Ready to make an impact? If you're excited about driving growth and tackling performance marketing challenges head-on, we want to hear from you! Click on this link where you will answer 4 questions and be invited to submit your CV to show you're the perfect fit for this role.

Apply

Studocu is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic. We are committed to building a workplace that is safe and welcoming for everybody.

Are you currently eligible to work in The Netherlands?

What are you most proud of in your career to date?

Which tech stack do you use every single week to do your work?

What gets you excited about work?

Tell us about a B2C Paid Media campaign you built and which you are proud of?

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Perks

Financial

- Equity scheme in the form of SAR * - Gifts - Pension scheme - Referral rewards

Leave-related

- 24 days of paid leave per year * - Option to buy unpaid leave - Special occasions paid leave (e.g. moving day)

Learning & development

- Annual hackathons - In-house dutch lessons - In-house L&D workshops - Personal L&D budget of €2,500.-- per year *

Well-being & mobility

- Annual company trip - Sports subscription with OneFit - Travel card (NS business) if you live outside of A10 ring road

Office, working remotely & flexibility

- Hybrid work set up between home and office - Lots of company events and team building activities - Lunch in our office prepared by our Chef Valentijn - One floor with a garden and the other with a canal view!