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Trade Marketing Manager

Sales Ataşehir Full-time Türkiye

Job Description

Role Purpose

Drive sustainable and profitable growth by shaping and executing trade marketing, growth and commercial business development initiatives across channels. The role combines strategic planning, data-driven insights and cross-functional execution to unlock growth opportunities, optimize commercial performance and strengthen go-to-market effectiveness.

Qualifications

Key Responsibilities

• Drive trade marketing initiatives across key sales channels, delivering best-in-class field execution while maximizing in-store visibility and shopper engagement.
• Identify and unlock growth opportunities through data-driven and field-oriented commercial insights, including feasibility studies and post-analysis for the existing portfolio, NPDs, alternative channels and new business models.
• Design and implement commercial, channel and go-to-market strategies in close collaboration with Sales Teams, Marketing, E-commerce, Operations and Finance teams.
• Drive business development and strategic projects, including market entry, channel expansion, pricing, RGM and operational efficiency initiatives.
• Manage cross-functional projects end-to-end: business case creation, financial modeling, KPI definition, execution and impact assessment.
• Translate insights into clear strategic narratives, supporting Leadership management decision-making with structured analysis and recommendations.
• Monitor e-commerce and omnichannel performance, identifying opportunities to improve growth, profitability and shopper experience.
• Act as a key stakeholder manager, aligning local priorities with regional/global frameworks and ensuring strong execution discipline.

Capabilities & Experience

• Minimum BA-BS, Master's degree is welcomed.
• 8+ years of experience in Trade Marketing, Growth, Business Development, Sales Strategy, or Revenue Management, preferably within FMCG / Retail sectors.
• Minimum 3 years of people management experience, including direct team leadership, supervision and performance management.
• Minimum 3 years of hands-on experience in distributor, regional or Key Account Management, with proven exposure to field execution, customer negotiations and channel dynamics.
• Strong commercial, financial and analytical acumen, with the ability to translate data into actionable growth initiatives.
• Strong foundational knowledge and practical experience in marketing and finance, enabling effective commercial decision-making and financial evaluation of initiatives.
• Proven track record in leading cross-functional, high-impact projects and driving execution excellence.
• Solid understanding of channel strategy, trade marketing execution, customer strategy and P&L dynamics.
• Demonstrated ability to influence senior stakeholders and operate effectively in matrix and global environments.
• Fluent in English

Additional Information

If you are interested in this career opportunity at JDE, hit the "I'm interested" button and upload your application. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE will be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

Company Description

Who Are We?

JDE Peet's is one of the world's leading pure-play coffee company, with local roots dating back to 1753, and is headquartered in the Netherlands.

What Is It at JDE Peet's?

At JDE Peet's, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple - JDE Peet's: unleashing the possibilities of coffee.

We offer our people a range of learning and development programmes to support their personal growth.

At JDE Peet's, we believe it's amazing what can happen over a cup of coffee or tea.