Customer Intelligence Analist vacatures in Amsterdam

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Consumer & Market Insights Manager

Location Amsterdam, Noord-Holland, Netherlands Job Type Full time Job Id 569273 Posted Date: 12/18/2025

JOB DESCRIPTION

Job Title

Consumer & Market Insights Manager

Job Description

Consumer & Market Insights Manager

As the Consumer & Market Insights Manager, you will play a critical role in delivering the insight ecosystem that powers the venture's strategy, proposition development, and go-to-market success.

You will bring the venture's learning agenda to life through rigorous research execution, AI-enabled insight generation, social data mining, rapid experimentation, and continuous validation. Working closely with the CMI , you will ensure that every innovation, proposition, and marketing decision is grounded in real consumer desirability and proven market potential.

This role is ideal for a hands-on, analytically strong insights professional who is passionate about modern research methods, experimentation, and turning complex data into simple, actionable recommendations.

Your role:

1.Research Execution & Insight Operations

• Execute the venture's end-to-end learning plan as defined with the CMI - spanning early exploration to in-market validation.
• Conduct and manage qualitative and quantitative studies (U&A, concept tests, claims, JTBD, pricing, segmentation).
• Select and manage research partners, agencies, platforms, and AI tools, ensuring high quality, speed, and value.
• Maintain excellence in research design, sampling, fieldwork quality, and analytical rigor.

2. Analytic capability

• Calculate size of opportunity /size of prize of need spaces and proposition using multiple data sources and well-informed assumptions.
• Synthesize unstructured data into meaningful themes that strengthen propositions and strategic recommendations.

3. Agile Experimentation & Fast Validation

• Support rapid test-and-learn cycles including smoke tests, landing-page tests, creative A/B testing, and AI-powered concept screening.
• Partner with the Marketing & Proposition team to build hypotheses, design experiments, and interpret real-world signals to guide iteration.
• Help reduce risk by validating desirability, clarity, and value early in the innovation process.

4. Insight Translation & Storytelling

• Translate research findings into clear opportunity spaces, tension frameworks, target personas, jobs-to-be-done, and actionable strategic implications.
• Craft compelling presentations, narratives, insight decks, and workshops that inspire cross-functional partners.
• Ensure insights inform proposition refinement, product decisions, marketing strategy, and commercial choices.

5. Cross-functional Collaboration

• Work closely with Marketing & Proposition, Innovation & Operations, and Commercial teams to embed consumer insights throughout the venture's development phases.
• Serve as a trusted partner who brings objectivity, clarity, and consumer truth to decision-making discussions.
• Ensure teams stay aligned with the learning agenda and that insights are activated, not just delivered.

You're the right fit if:

• You've acquired 5+ years of experience in consumer insights, market research, analytics, or related fields within FMCG, beauty, consumer health, durables, or tech-driven consumer categories.
• Your skills include:
  • Proven track record of delivering high-quality research and actionable insights that influence product, marketing, or commercial decisions.
  • Experience working in fast-paced, ambiguous, or innovation-focused environments.
  • Solid grounding in both qualitative and quantitative research methods.
  • Strong capability in data synthesis, consumer segmentation, and insight generation.
  • Experience with modern insight platforms, automated testing tools, and AI-based analytics preferred.
  • Generative AI for clustering, message testing, and synthesizing insights.
  • Social and search data tools for trend spotting and digital ethnography.
  • Rapid testing environments (concept, creative, landing page).
  • Automated research tools and self-serve platforms.
  • Ability to turn complex data into simple, compelling narratives that drive alignment and decision-making.
  • Skilled at building visually engaging insight outputs, from personas to opportunity maps.

• You have a Bachelor's or Master's degree in Marketing, Business, Psychology, Behavioral Science, Data Analytics, or a related field.

• You're a strong collaborator with the ability to build trust across marketing, innovation, operations, and commercial teams. You are comfortable influencing without authority and guiding teams through consumer-led decision making. You are highly organized, adaptable, and proactive.

This is an office role.