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MarCom Excellence Lead

Location Amsterdam, Noord-Holland, Netherlands Job Type Full time Job Id 569275 Posted Date: 12/18/2025

JOB DESCRIPTION

Job Title

Job Description

MarCom Excellence Lead

Serve as the venture's Marketing communications expert, shaping how we create, test, and scale campaigns across propositions. You will define the frameworks, tools, and ways of working that make our communication development cheaper, better, faster, leveraging AI, automation, modern storytelling techniques, and experimental content models.

This role acts as a strategic advisor, creative excellence guardian, and agency management expert, ensuring the work is consumer-centered, breakthrough, and effective in delivering our marketing objectives.

Your role:

1.MarCom Strategy & Framework Leadership

• Define the communication development framework for the venture - including briefing standards, creative review processes, asset production models.
• Establish a modern marketing playbook that integrates AI, agile experimentation, and performance-led creative optimization.
• Continuously refine "cheaper, better, faster" ways of building campaigns ( e.g. AI asset generation).

2. Creative & Storytelling Expertise

• Act as the creative subject matter expert, providing high-impact guidance to Marketing & Proposition Managers on briefs, message hierarchy, story arcs, visual direction, and claims expression.
• Evaluate creative concepts and executions at key checkpoints to ensure they are compelling, on-brief, and aligned to brand and proposition intent.

3. AI-Enabled & Modern Marketing Innovation

• Lead the introduction of AI tools and creative automation (copy testing, rapid KV iteration, dynamic content generation, influencer/UGC augmentation).
• Pilot new consumer engagement approaches - e.g. creator collaborations, micro-content formats, AI-driven personalization.

4. Agency Leadership & Development Model Transformation

• Manage relationships with creative, production, and content agencies, ensuring speed, quality, and cost efficiency.
• Introduce alternative production models (e.g., AI production, creator-driven content, low-cost pilots).
• Hold agencies accountable for flexible, iterative, test-and-learn ways of working.

5. Creative Governance & Brand Stewardship

• Own the creative guardrails for the venture - ensuring quality and effectiveness of the campaign , including brand consistency & compliance.

6. Collaboration & Cross-Functional Guidance

• Advise the Marketing & Proposition Managers on campaign development, helping them sharpen briefs, elevate creative quality, and optimize storytelling.
• Partner with Marketing & Proposition Managers to ensure assets are optimized for digital, retail, and e-commerce environments.
• Work with Insight team on creative testing, insights, and data-driven creative evolution.

You're the right fit if:

• You've acquired 12+ years of experience in in marketing communications, advertising, creative strategy, or integrated brand management. You have a demonstrated ability to act as a creative and communication advisor to brand, product, and proposition teams.
• Your skills include:
  • Expert in brand storytelling, creative direction, message architecture, and communication frameworks.
  • Strong portfolio of experience guiding agencies and elevating creative quality.
  • Deep understanding of modern content models (UGC, social-first, modular content).
  • Hands-on experience with AI-enabled creative tools (text, image, video generation).
  • Experience with agile content creation, iterative testing, and dynamic optimization.
  • Skilled at influencing without authority - able to coach teams and raise the level of marketing craft.
  • Strong ability to establish new operating models and drive adoption across teams.

• You have a Bachelor's or Master's degree in Marketing, Communications, Advertising, or related field.